Acquisition Lead, Performance Marketing

Who We AreZefir is building an AI autopilot for home sales in Europe, starting in France: an AI agent runs the entire sale and purchase journey end-to-end, orchestrating local brokers, portals, buyers, and documents. Backed by over $55 million from top-tier investors like Sequoia Capital, we're committed to accelerating life changes for millions of current and future European homeowners.About the roleAcquisition is the engine that feeds Zefir's entire funnel — from a seller's first estimate request to a signed mandate. As Acquisition Lead you'll own our full acquisition engine end-to-end: every paid channel today, a brand-new SEO motion to build, and our lead-generation partnerships — backed by an eight-figure budget and the measurement rigour that proves what's actually driving incremental growth. You'll manage a Content Strategist and a bench of freelancers, and work daily with Sales, Brand and Product.Your missionBuild scalable, defensible growth across every channel — architect the full-funnel acquisition strategy across all paid channels, a greenfield SEO/organic motion, and lead-gen partnerships that compound into a moat.Own day-to-day performance and budget — run and optimise acquisition to hit targets; own an eight-figure budget, steering on segment-level economics, not blended averages. Master the platforms (Google Ads, Meta Ads and others) and the tracking stack (GTM, server-side, attribution).Make measurement and experimentation your edge — design a rigorous incrementality framework (geo-lift, control groups) to know what truly drives growth vs. what the platforms claim.Lead the team and partners who execute — grow a Content Strategist and a bench of freelancers and agencies to a high bar; own lead-generation partnerships end-to-end.Your first 90 daysGet deep on the funnel, budget and tracking stack, and