Product Marketing Manager in Legal Tech (Zurich)

Legal AI content is turning into a commodity. Every vendor ships the same AI-generated blog posts and the same generic battlecards. We are transitioning into an AI-native company ourselves, and that changes what this role has to be. You would sit in the marketing department with a dotted line to the product department, but not as a traditional product marketer who ships a few blog posts and calls it enablement. Not as a pure thinker who never touches a sales deck. Instead, as one person who owns our voice and turns it into everything the company needs to win: the thesis that gets us cited, the sales slide that closes next week’s deal, and the briefing that gets a General Counsel to say yes.

You will use AI tooling and agents to cover ground that used to take a small team, so you can spend your own time on the part that cannot be delegated: the thinking, the judgment, and the writing that actually changes someone’s mind.

1. Product Marketing & Market Intelligence 

• Drive go-to-market impact for launches and expansion, from plan to execution.

• Own deep knowledge of our ICP and competitive landscape, and feed it back into the product and sales strategy.

• Bring market and customer truth back to Product so we build what actually matters.

• Work across Product, Marketing, Sales and leadership. You don’t sit in a silo.

2. Positioning, Narrative & Thought Leadership 

• Own positioning: define what Legartis stands for, against which alternatives, for which buyer.

• Develop and defend clear, evidence-backed points of view on where Legal AI is going. Not generic AI-created opinions, but real positions based on customer and buyer research (interviews with General Counsel, CFOs, legal operations leaders).

• Conceive flagship studies and thought leadership content. Direct AI tools to help you scale production while you own the substance and the voice.

• Own our thought leadership channels, including video, and decide what gets said. Write what can’t be delegated: founder posts, executive bylines, keynote scripts, board-level memos.

3. Sales & Customer-Facing Enablement 

• Build the sales slides, briefings, one-pagers and competitive battlecards that make Sales and Customer Success more effective in every conversation.

• Translate positioning and research into materials for specific deals, verticals and executive-level conversations.

• Work directly with Sales and CS to