Creative Strategist & Producer - Consumer

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

Before you apply, we encourage you to explore our culture page to understand what drives us and how we work.

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.

Kraken’s Consumer Creative & Design team owns end-to-end creative execution for Kraken Consumer and Krak. Our disciplines cover performance ad creative, 2D and 3D design, motion design, AI video creative and web design, turning growth strategy into creative that converts across paid, owned and organic surfaces. We work closely with Product Marketing, Performance Marketing, Content & Social, Lifecycle and our regional leads, holding the line on brand and messaging quality on everything that ships.

Great creative starts with a sharp idea, and the earlier it arrives, the better the work gets. As our Creative Strategist & Producer, you bring ideas in at the start of a campaign and you can also make them. Up to half the role is writing complete, concept-led briefs for paid static and motion, and sometimes organic and social, then briefing them into our creatives and designers. The other half is making work yourself, in whatever format you’re strongest at. You also help Product Marketing and Performance Marketing write stronger briefs of their own.

This role is for a proactive self-starter. Nobody will hand you the idea: you go and