CRM Lifecycle Specialist
Job Description & Overview
About Ledger
We’re a team of experts pushing the limits of what’s possible, united by our common goal to unlock true freedom through digital ownership, making technology accessible for all. We believe in a world where users, creators and enterprises manage their value with ownership and freedom. Our curiosity drives us to innovate, empowering individuals on a global scale. We believe change is constant and our team moves forward as one, with a culture of problem-solving where every employee is empowered and supported to challenge tradition and create solutions. Our mission is simple: to make self-custody accessible and give people the keys to their own financial futures. If you want to make a true impact, we want you to join us at Ledger.
At Ledger, we’re proud to be the global platform for digital assets and Web3, with over 20% of the world’s crypto assets secured through our Ledger devices. With our headquarters in Paris, and offices in Vierzon, Grenoble, Montpellier, London, Portland, Geneva, Zurich and Central Singapore, we have a team of around 600 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets – including the Ledger hardware wallets line with more than 7.5 millions units already sold in 200 countries.
The team:
Our CRM team keeps Ledger's customers engaged across every stage of their journey - from hardware upgrade to new wallet launches. As our CRM Lifecycle Specialist, you'll own the end-to-end execution of these campaigns & programs - working within the CRM team and stakeholders across product marketing, legal and localisation to bring each one to life. It's a hands-on role for someone who loves organising detail and finding smarter ways to work by using AI tools to vastly speed up delivery.
What you’ll be doing:
Campaign delivery: Create, manage, analyze and optimize multi-channel marketing campaigns
End-to-end campaign/program build management: Initiate and own the cross-team collaboration of content creation, design, development, localisation, tracking and delivery of each campaign. Campaigns will be initiated from within the CRM team and across the Ledger organization
Delivery process optimization: